From the PRNewsWire:

The release does go on to mention some interesting thoughts regarding the self perceptions of Americans who are Muslim, but continues to endorse the absurd fallacy that being a muslim is comparable to being an ethnicity. From the study:

 Muslims’ biggest gripe with advertising is that it doesn’t acknowledge
      their existence: A high 71 percent of Muslims (vs. 34 percent of the
      general sample) agreed that “Advertisers rarely show anybody of my
      faith/ethnicity in their advertising,” and 72 percent said that if they
      felt advertisers generally wanted or appreciated the business of
      Muslims, they would pay more attention to ads.

Faith/ethnicity?? The mere phrasing of the question invalidates it. Is the Arab Muslim referring to seeing people of his ethnicity? or people of his faith? How would one make overt indication that a person depicted is Muslim without being accused of stereotyping? Were the Muslims of african ancestry referring to seeing black africans in television advertisments, or Muslims, or only black Muslims? Of those black Muslims, are we excluding African American Muslims, or are they counted along with recent immigrants from Africa, who are Muslim? Did the JWT, the advertising firm involved, ask participants if non-Arab Muslims were tired of all Muslims on television being depicted as Arabs? We can be sure they didn’t ask Arabs but non-Muslims if they were tired of all Arabs being assumed to be Muslim.

Other absurdities in the study, include this sweet tidbit:

Well over half of Muslims (57 percent) feel that media coverage is always/mostly biased, and another third (34 percent) feel it is occasionally biased. The general public senses an anti-Muslim slant as well, with 25 percent agreeing that coverage is always/mostly biased and 48 percent saying it’s occasionally biased.

 The “general public” senses an anti-muslim slant because 25 percent says  coverage is “always/mostly biased”.  And why do I have a feeling that you could find 48% of ANYONE to say that the media is ”occasionally biased” against them.

The methodology of the study?

wide-ranging study on America’s estimated 6 to 8 million Muslims; it includes in-depth interviews with noted American Muslims, ethnographies of ordinary Muslims and a survey of 350 Muslims that used face-to-face interviews.    

Of an estimated 6 to 8 million muslims, they spoke to 350? Taking the high range of muslim residents in America, that means the study included a whopping .0043% of Muslims in America. I never took statistics in college, can anyone tell me if .0043% is considered a statistically valid sample? As for the in-depth interviews with “noted American Muslims”, I’ll give you 5-1 that those interviews included at least one CAIR official. (And just to even the odds, I’ll point out that the study is linked by CAIR’s latest mass mail update.) Also, by definition how do you conduct an ethnography of a religion?

Islam is not an ethnicity, it is a belief system.

“I bear witness that there is no deity but Allah, and I bear witness that Mohammad is the messenger of Allah”
Those two simple statements are at the core of becoming a Muslim. They are both statements of belief. 

The two columns of western civilization, IMHO, are the concept that ideas and beliefs are subject to rational inquiry and examination, and the concept that “all men are created equal.” The attempt to depict Islam as an ethnicity rather than a belief system is a concentrated, intentional effort to make Islam beyond reproach or inquiry. It cannot be judged harshly, after all, “we are all equal.” It makes sense to the enlightened western mind to treat all races equally, after all one’s race is pre-determined and unchangeable, part of how we “are created…” But it is an aberration to claim “all creeds are created equal.” Communism and Nazism are provably not equal to representative democracy in either subjective standards such as human rights and freedoms, or objective ones like economic well-being, life expectancy, or infant mortality. They are ideologies which make claims which are patently and provably absurd.

 I suppose we shouldn’t be too terribly surprised by this latest study. After all, it’s not like the advertising industry doesn’t know a little something about the bait and switch.